Why Linkedin Should Be Your New Best Friend
If you’re looking for a platform to build your brand, I’m going to argue that you need to take a long hard look at doubling down on Linkedin.
Linkedin was born in 2002, a full two years before Facebook, four years before Twitter, and eight years before Instagram.
In fact, to date the platform, it was launched the same year as Friendster!
And while the other platforms have been getting so much love and attention with influencers growing millions of followers and commanding massive paydays through product integration, LinkedIn has been quietly evolving. I’d liken it to the geeky kid that nobody paid attention to at school but transforms into a stunning, powerful, confident adult, that shocks everyone at the school reunion.
So let’s dive into some of Linkedin’s numbers:
- Linkedin has 590 million users (154 million from the US), and 44% of them use the platform monthly!
- Sixty-one million users occupy senior level positions with 40 million in decision making roles. But, there are also 40 million students and recent college graduates on the platform.
- Of the 590 million users, just 3 million users share content weekly.
- Linkedin makes up more than 50% of all social traffic to B2B websites and blogs.
- Microsoft owns the platform after buying it for $26.2 billion in 2016
So the critical thing to be aware of is that Linkedin has morphed from a job seeking/recruiting platform to a career/leadership/business platform with content as it’s key. And in doing so, Linkedin is encouraging us all to share content by providing insanely high organic reach (the number of people that actually see your post). Essentially, LinkedIn is where Facebook was six years ago before they started to make you pay for having people see your posts.
Case in point, I had a client last week that posted on LinkedIn for the first time (after spending years accepting connections from colleagues). His post was seen by over 7,000 people including 492 CEOs of businesses in his industry.
So here are my top 3 tips for upping your LinkedIn game:
- Post 2-3 times per week.
- Search hashtags suitable to your industry/niche and comment on the top performing posts with high-value comments. Plan to make 5 comments per day as you have your morning coffee.
- Write one native article on LinkedIn per month. Think about a pain point of the person you would ideally like to be working with and explore how that pain could be solved.
But whatever you do, don’t SPAM people with Linkedin messages. I can’t tell you how many people reach out to me promising to add value with this ‘free’ piece of content. I’m a big fan of free content behind an email, but do a little bit of courting before you ask to jump into bed!
What has been your experience of Linkedin? Do you check it monthly?
Author: Richard Janes
Richard Janes is an Emmy winning personal brand expert with a passion for storytelling. His unique approach to personal branding has launched, revived, and catapulted the careers of many actors, athletes, musicians, television hosts, executives, and entrepreneurs.
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