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Online Course

Your unique value proposition

This online course will help you get out of your own way, identify what makes you unique in the marketplace, and help you start attracting opportunities to really shine.

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As an entreprenuer, business owner, or soloprenuer trying to build your business, one of the biggest keys to success is being able to speak to what makes you unique over all the other competition out there.

Why should someone engage you over anyone else?
Why should someone listen and trust you over anyone else?
Why should someone give you a career changing opportunity over anyone else?
Why should you get to charge a premium over anyone else?

The answers to these questions can not be found on a resume. They can not be found in years on the job. They can not be found from recomendations. The answers to these questions are found in your story and how well it connects with your intended audience.

Here’s the secret: Your story is your unique value proposition.

I’ve coached writer’s of Oscar Winning movies, CEO’s of billion dollar companies, industry thought leaders, and everyone in between, on how to speak to their unique value proposition and take the next step in their career. Now I want to help you.

I want to help you get clarity over what makes you unique so you can start making the type of impact you know you are capable of. Because the trueth is, there has been something holding you back. And it’s not been the market, it’s not been money or qualifications. What’s been holding you back is your fear of something in your backstory. And together, we are going to transform that fear into your gold.

I am so excited for you! You are just a few short steps away from opening a box that can never be closed again. A box that will fill you with confidence and give you the clarity of mind to take the next big step in your journey.

After this class

You will be able to:

Communicate your unique value proposition in a few words so that next time someone asks ‘What do you do?’ you will have an answer that will open up opportunities.

Bring focus to how you are showing up throughout your life, understanding where you will have the most impact on those around you. This will de-escalate any anxiety and agitation you are feeling about personal and professional value.

Quote a unique mantra to start your day that embraces the power of your story and sets you up to both attract and identify more opportunities throughout the day.

Overcome any mental blocks that are holding you back from taking productive action in building your career.

Who is ideal

Ideal participant

People from all walks of life who want to stand out from their competition.

Anyone wanting to open up more opportunities in their career.

People who want to develop a stronger, more meaningful relationship with their best self.



This was built for you, the busy person, in mind! Broken down into 5 managable modules with a total of 15 videos ranging from 5-15 minutes, I will take you on a guided journey to identify your Unique Value Proposition. I’ll then show you how these can be applied throughout your life to open up more opportunities to achieve those big audacious hairy dreams that keep you up at night.

Everyone can find just twenty minutes in the morning, or twenty minutes before you go to bed, to watch a video and complete an exercise! That’s all it takes.

For the rest of your life you will be able to call upon your unique three words to give you focus, resolve, and clarity of your unique value.

Enroll Now

Only $297

What people

Are saying



“Richard is arguably the most gifted person I’ve ever met at pulling out a persons Unique Value Proposition. He’s impacted my life in great ways and I’m lucky to know and work with him.”

Result: Got focused on his Unique Value Proposition, wrote a book on his zone of genius and saw his business grow 240%.


Industry Expert

“Having had best selling books and hosted my own TV shows in my native country of Brazil, I suddenly found myself feeling lost . But then I got clear on my Unique Value Proposition and I found my mojo again.”

Result: Launched her YouTube Channel and writing regularly for newspapers again.



“This is the best online investment I have ever made in my career and life. I now have a new, more powerful mindset, and I am being compensated for it in every way.”
Result: Brought in bigger clients that are more suited to his work and signed larger engagements.



“Richard is one of the most inspiring people I’ve ever met. And, he is so good at getting you present to you, your brand and the gap that’s between where you are today and where you wanna be.”

Result: Identified his voice as an artist and made his most personal project to date.

Your satisfaction is important to us, which is why we offer a
15-day refund period for all of our programs – guaranteed. After starting work,
if you don’t like the program shoot us an email and we will get you your money back.

Enroll Now

Only $297

Still got


Do you offer any refunds or guarantees?

You bet we do! After starting the program, if you don’t absolutely love the course simply email us within15-days of purchase and we will send you your money back. We know you will love it!

How long do I have access to this course?

How about forever! That’s right, you have access to the course for as long as you need it. In fact, many students go back and review elements throughout the year to give them a motivation boost as and when they need it.

What format is the course content delivered in?

The bulk of the course is delivered via video directly from this website. You can watch this on your computer, tablet or smart phone. You’ll need a pen and a notebook to capture your thoughts as you move through the program.

Could I just find this information for free online?

Not this course! This has been uniquely developed by Richard Janes and is IP owned solely by him. You will not find this journey anywhere else.

This course is a big investment for me. Is it really worth the price?

If you haven’t invested in a self-development course before then I completely get the reservation. But let me ask you, if you could more confidently talk about the value you bring your work, your clients, and your colleagues, what impact could you foresee happening within six months? A raise? More clients? Increased happiness at work? At all of this doesn’t take into account the impact that knowing your unique value proposition will have on your relationships at home. 

As Warren Buffet once said, ‘The best investment you can make is in yourself’.



These programs are intended to help you share your message with a wider audience and to make a difference in the world while growing your personal brand. There is no such thing as a magic pill that will make it all happen for you, it takes a lot of work and discipline just like any other worthwhile endeavor or professional continuing education program. Please don’t enroll in our programs if you believe in the “money for nothing get rich quick” myth or ideology. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. We don’t know you and, besides, your results in life are up to you. Right? We just want to help by giving great content, direction, and strategies. What we can guarantee is your satisfaction; we give you a 15-day 100% satisfaction guarantee, so if you are not happy for any reason with the quality of our training, just ask for your money back. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. No results or examples mentioned by us or our students are typical or should be expected. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Making decisions based on any information presented in our products, events, services, or web site, should be done only with the knowledge that you could experience risk or losses just like any entrepreneurial endeavor. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance. Anyway, all of our terms, privacy policies and disclaimers for this program and website can be accessed via the link below. It’s basic stuff — don’t think you’re guaranteed to make money easily or at all, consult professionals before starting/operating businesses, understand there is risk in being an entrepreneur, etc — but we feel transparency is important, and we hold ourselves (and you) to an incredibly high standard of integrity. That’s why we also put our disclaimers on all our pages, why we give you our contact information for any questions, and why we give you a 100% satisfaction guarantee.

Thanks for stopping by.